What is 'PEAKS'
By The Good Travel Franchise · 29 November 2024

The Good Travel Agent describes what PEAKs is in the travel industry and why its so important to travel franchise owners.
The terms 'PEAKS' & 'Turn of Year' are phrases you will hear spoken quite a lot while working in the travel industry and there is a good reason for it! Simply put these phrases are there as a term to describe our busiest time of year.
The months of January - March are often the busiest time of year for the travel industry with approx. 30% of all bookings being made during these months. As a travel franchise owner these are key months that you want to be trading in as not only will they give you a boost in sales but it helps set you up for the future due to building your repeat client base.
The business during this time of year is usually driven by people wanting something to look forward to. They have enjoyed Christmas and with New Years resolutions looming over them the blues start to kick in and quite often having a holiday to look forward helps boost morale meaning we see a lot more customers searching for their annual holiday!
This is also heightened by all of the big travel companies TV campaigns going live, which usually launch on boxing day each year. This then creates FOMO and holiday inspiration which just helps us when searching for customers who want the support of a personal travel agent.
It's not too late to start your own travel business with The Good Travel Franchise, we have just over a week left before it's too late to get your training done before the peak season kicks in!
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